Hewlett Packard Enterprise (HPE) Work
This is a collection of work I created for Hewlett Packard Enterprise from 2019-2022. I was a member of the Experience Brand Marketing team, located in New York City, as an Associate Designer and was responsible for a variety of assets including but not limited to: mood boards for new product identities, presentation slides, refreshed element as art, badges for our internal and external programs, various ad asks, and creative direction for new campaigns.
Element as Art
The most recognizable aspect of Hewlett Packard Enterprise is the green rectangle we use as our logo "the Element." During my time at HPE, the use of the Element evolved from using only the green Element, to using the shape as a vehicle to show all that HPE can do.
Below are examples of different Element as art I created during my time there.
Mood Boards for New Product Identities
One of my favorite tasks at HPE was creating new product identities. I was only given the names of the potential products and asked to create a look and feel for each one. These mood boards were shared with the Chief Marketing Officer and made a direct impact on the evolving visual identity of HPE.
I've linked a completed slide deck for one of the mood boards that was selected to show how my visual direction was used in context.
Greetings from the Edge Campaign
This is the first campaign I helped project manage from start to finish. I was pulled into a new team at HPE and asked to help with the visual direction of a new campaign highlighting our Edge-to-Cloud experience that was showcased at the annual Discover event in 2021.
My team worked with Joan Creative to create the final video assets and wanted to create a virtual world that showcased what it would be like to live at the Edge. "The Edge is where insights meet opportunity – it’s the place where people, devices, and things connect and where insights are enabling more immersive experiences, new products and services, and enhanced efficiencies." (Greeting From the Edge main page).
It was a difficult balance to keep the visuals both realistic, but with a hint of futurism. The team wanted to show what it could be like to have information and innovation at your fingertips, sometimes knowing what you want even before you do.
This was a fun campaign to be a part of because it truly pushed HPE out into the tech world.
I've attached screen grabs from the different videos to show the look and feel the team achieved.
Various Ads and Banners
A big part of my job at HPE was managing and creating ad and banner requests from other teams within the company. I've pulled some examples of both below.
Collection of Badges created for different programs at HPE
Being one of the only internal designers for HPE, I worked with different groups within the company to create and update a variety of badges for internal and external programs. The first set of badges were for internal teaching programs. The second set of badges were for Discover events and were given to people based off their participation. The third set of badges were awarded externally to customers based off different business criteria.
